The Millennial generation is the future of the American public. While the opinions of older generations might be set, this younger generation brings new perspectives on society that can change the perception of American business. As the key to future perceptions of business, on what side will Millennials fall? Will business garner a higher perception or a lower one from the youngest Americans?
Superstorm Sandy has inflicted unprecedented damage on the East Coast, leaving many Americans without housing, food or access to basic needs. The Federal Emergency Management Agency and the Red Cross have been at the forefront of first response efforts and corporations have already pledged more than $62 million, two-thirds of it in the form of direct monetary donations to first responder organizations.
By Jackie Norris, Executive Director of the Points of Light Corporate Institute, and David Smith, Executive Director of the National Conference on Citizenship
Corporate social responsibility (CSR) is one of those concepts that everyone recognizes, but not everyone defines in the same way. For some, CSR is synonymous with philanthropy. For others, CSR is reflected in a company’s day-to-day operations. And still for others, CSR is providing employees with regular opportunities to dedicate their time and talent to a local organization or charity.
[Editor's Note: On February 10th BCLC executive director Stephen Jordan and AccountAbility director Steve Rochlin will cover this topic during the next "Conversations with Stephen" discussion. Register now for the free webcast and join the tweetchat at #BCLConCSR.]
In Economics 101, economists make an important distinction. What an individual business does and how it behaves is a vastly different field of study than what businesses do in aggregate. They call this mass behavior macro-economics.