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Monster Helps Job Seekers Through Social Networking

Posted by Catherine Keller on Wed, 2010-03-10 18:38

Ok, this is really cool: I open up my Tweetdeck account this morning and see an update from Monster Keep America Working (@MonsterKAW) that says, "Post your location and the job title you're looking for today and we'll try to find a match for you with our new..." (remember the 140 character limit).

I check out MonsterKAW's Twitter timeline and see a bunch of updates addressing people by first name and state/city, and directing them to a specific job opening that matches their title and location requirements. Turns out, all week long Monster has been using its Twitter and Facebook profiles to ask its followers what jobs they're looking for and where, and then Monster staff use the company's Power Search tool to investigate openings and report back to the people who have inquired.

...

Comcast's "Famous Frank" on Corporate Culture and Social Media Adoption

Posted by Catherine Keller on Wed, 2010-03-10 18:35

'm willing to bet that I'm not the only person who immediately mentions Frank Eliason (@ComcastCares) when in a discussion about companies using social media -- especially if the conversation is about who's getting it right. That's why I thought you'd appreciate reading one of his recent blog posts, "Social Media Business Evolution Part 1: Culture."

An excerpt:

People within social media tend to love the speed of information, transparency, personal control, and the ability to see their thoughts take off. Also those of us in social media tend to see how these benefits can impact the world.  Many see it as an revolutionary transformation, as it has been for themselves.  For businesses though, it still needs to be more of an evolutionary change, otherwise many of the positive benefits will be lost. This change will take place at different rates of speed, and most likely in different ways based on the organization (and the people that make up that organization, including Customers). I have read in a number of sources that businesses should not be involved in social media until they have the right culture. This typically is centered around the free flow of information as well as trust in employees that is required in the space.

Sounds like Mr. Eliason is turning this topic into a multi-part series...

Monster Helps Job Seekers Through Social Networking

Posted by Catherine Keller on Wed, 2010-03-10 14:27

Ok, this is really cool: I open up my Tweetdeck account this morning and see an update from Monster Keep America Working (@MonsterKAW) that says, “Post your location and the job title you’re looking for today and we’ll try to find a match for you with our new…” (remember the 140 character limit).

I check out MonsterKAW’s Twitter timeline and see a bunch of updates addressing people by first name and state/city, and directing them to a specific job opening that matches their title and location requirements. Turns out, all week long Monster has been using its Twitter and Facebook profiles to ask its followers what jobs they’re looking for and where, and then Monster staff use the company’s Power Search tool to investigate openings and report back to the people who have inquired.

...

Comcast’s “Famous Frank” on Corporate Culture and Social Media Adoption

Posted by Catherine Keller on Wed, 2010-03-10 14:18

I’m willing to bet that I’m not the only person who immediately mentions Frank Eliason (@ComcastCares) when in a discussion about companies using social media — especially if the conversation is about who’s getting it right. That’s why I thought you’d appreciate reading one of his recent blog posts, “Social Media Business Evolution Part 1: Culture.”

An excerpt:

People within social media tend to love the speed of information, transparency, personal control, and the ability to see their thoughts take off. Also those of us in social media tend to see how these benefits can impact the world.  Many see it as an revolutionary transformation, as it has been for themselves.  For businesses though, it still needs to be more of an evolutionary change, otherwise many of the positive benefits will be lost. This change will take place at different rates of speed, and most likely in different ways based on the organization (and the people that make up that organization, including Customers). I have read in a number of sources that businesses should not be involved in social media until they have the right culture. This typically is centered around the free flow of information as well as trust in employees that is required in the space.

Sounds like Mr. Eliason is turning this topic into a multi-part series. I look forward...

A Model CSR Curriculum

Posted by Stephen Jordan on Mon, 2010-03-08 14:10

In a March 4 article, the Wall Street Journal noted that a growing number of business schools are working with companies to develop social responsibility and sustainability curricula. Then the article goes on to say that some students complain that jobs in the field are scarce.

The truth is that jobs that go by the label of “social responsibility manager” or “sustainability officer” may indeed be scarce (a lot of jobs are when you are dealing with 10% unemployment), but knowing about these issues is still important, isn’t it?

I’d be curious what you think students should know.  If it were up to me, these are some of the topics that I hope an advanced curriculum would cover.

First, I would start with the business case.  Too many companies complain that people trying to get into the CSR field don’t understand how it fits into the profit and loss statement.  How do ethical management practices help the firm make money and stay in business for the long-term? 

If students can’t answer that basic question, they shouldn’t even bother trying to go into business.

Second, I know this isn’t fashionable, but I would devote the next part of the curriculum to understanding the history of business and how we got to this point in terms of various attitudes toward business.  Why does it matter that big European...

CRO 100 and Other Rankings - Useful?

Posted by Catherine Keller on Sat, 2010-03-06 18:27

The 2010 "100 Best Corporate Citizens" ranking (PDF)  is now out, and it's received its fair share of attention this week. Scan Twitter using "100 best corporate citizens" and you find shout-outs and congratulations from consumers, industry groups, and employees of listed companies. 

The ranking is based on 360 data points of publicly-available information in the seven categories of Environment, Climate Change, Human Rights, Philanthropy, Employee Relations, Financial Performance, and Governance. In many minds, this list is a big deal. For one, a CEO-level survey conducted by PRWeek and Burson Marsteller in 2008 found that the "100 Best Corporate Citizens" is the 3rd-most influential list for companies, behind only Fortune's “Most Admired Companies” and “100 Best Companies to Work For." 

Jay Whitehead, publisher of Corporate Responsibility Magazine, which manages the ranking, says company stakeholders watch the 100 Best Corporate Citizens List closely. "Making the list is worth...

CRO 100 and Other Rankings – Useful?

Posted by Catherine Keller on Sat, 2010-03-06 14:08

The 2010 “100 Best Corporate Citizens” ranking (PDF)  is now out, and it’s received its fair share of attention this week. Scan Twitter using “100 best corporate citizens“ and you find shout-outs and congratulations from consumers, industry groups, and employees of listed companies. 

The ranking is based on 360 data points of publicly-available information in the seven categories of Environment, Climate Change, Human Rights, Philanthropy, Employee Relations, Financial Performance, and Governance. In many minds, this list is a big deal. For one, a CEO-level survey conducted by PRWeek and Burson Marsteller in 2008 found that the “100 Best Corporate Citizens” is the 3rd-most influential list for companies, behind only Fortune’s “Most Admired Companies” and “100 Best Companies to Work For.” 

Jay Whitehead, publisher of Corporate Responsibility Magazine, which manages the ranking, says company stakeholders watch the 100 Best Corporate Citizens List closely. “Making the list is worth millions or even billions in increased shareholder and brand value,” claims Whitehead. And, according to the Corporate Responsibility Officers Association, its staff has begun notifying members of Congress about companies in their districts that are included on the 2010 list. 

It seems that the...

What about Wellness?

Posted by Catherine Keller on Fri, 2010-03-05 18:21

By Beth Rusert, Vice President of Communications and Public Affairs, Maritz

This week, President Obama vowed to push through healthcare reform even if it takes the reconciliation process.  His final proposal contains ideas from both sides of the aisle, including the most-recent Republican-backed malpractice reforms and fraud/abuse/waste investigations. 

Despite last week’s summit and the subsequent “public push,” much of Washington’s rhetoric continues to center around the funding mechanism for healthcare.   
 
Unfortunately, the conversation rarely covers the elephant in the room – Americans themselves.  WE are the biggest threat to healthcare in the United States, not Democrats or Republicans.  With 74% of healthcare claims attributable to individual lifestyle choices, the behaviors we engage in are contributing to rising healthcare costs. 

If we don’t tackle this issue in concert with other reform measures, we’re doomed to fail. Americans must make healthier choices, but...

The Latest on the Chilean Earthquake and Private Sector Assistance

Posted by Catherine Keller on Fri, 2010-03-05 14:06

Today BCLC announced that business assistance in response to the Chilean earthquake has reached $1.65 million. Fifteen companies, such as Dow, Eli Lilly, HP, Wal-Mart, and Western Union Foundation, have pledged assistance, including cash, employee match programs, and in-kind products or services. (See list of corporate pledges.) 

BCLC has activated the Office Depot Foundation-sponsored National Disaster Help Desk, which is available to advise corporate citizens seeking to engage in the recovery effort. The Help Desk can be reached by email or phone (1-888-MY-BIZ-HELP).  See also this related article by Executive Director Stephen Jordan, Six Ideas to Improve Humanitarian Assistance, Recovery and Development.  

Also today, the United Nations held a press conference about the situation in Chile, with briefings by H.E. Mr. Heraldo Muñoz, Permanent Representative of Chile to the United Nations; Her Grace Sarah Ferguson, Duchess...

BCLC's Jordan Testifies Before Senate (Photo)

Posted by Catherine Keller on Thu, 2010-03-04 18:17

BCLC's founder and executive director Stephen Jordan today appeared as an expert witness before the Senate Committee on Homeland Security and Governmental Affairs' hearing, "The Next Big Disaster: Is the Private Sector Prepared?"

Called by the Ad Hoc Subcommittee on State, Local, and Private Sector Preparedness and Integration, the hearing addressed how to improve private sector integration in preparedness activities at all levels of government. Jordan was joined on the witness panel by Jack Harrald, Ph.D., National Academy of Science and Stephen Flynn, Ph.D., Center for National Policy. 

The testimonies of all three witnesses, as well as a video of the hearing, can be downloaded from the Senate website. Also, check out the Flickr album of the hearing posted on the Center for National Policy website.

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